Use the agreed-upon naming system. Do not include client names or home addresses.
Please write a few sentences describing the project (the more the better.) Include details about the space, the requirements of the project, any unique features or special conditions, the type of job and how it was performed, and a description of the results. Use lots of adjectives and imagine a potential customer reading it and considering their own home. Err on the side of over-describing - it's good for SEO!